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Most common marketing mistakes & how to solve them.

Marketing is one of the main crucial factors of owning and running a business successfully. Your marketing efforts could determine the overall impact your business has on your clients and the overall loyalty base. There is no question that digital marketing boosts any business/ brand significantly and its one of the foundations to driving in potential customers.


One of the most common marketing mistakes is not introducing social media platforms to your brand. Social media profiles will have a big impact on your brand over time as they come with several benefits and tools. Social media channels help you reach your marketing goals as well as business goals. They offer effective marketing for your brand and ultimately boost your social media presence and social reputation.

Social media platforms such as Instagram, facebook and LinkedIn are a marketer's best friend. They help businesses reach the correct target market as well as boost your marketing decisions and offer extensive tools which can boost your analytics and ultimately help you reach your marketing goals. These 3 platforms mentioned are some of the most used platforms to date and it's not question that they help millions of businesses worldwide.


Another common marketing mistake is " We tried blogging but it didn't work out." The reason as to why this statement is often untrue, is because many companies give up too quickly. They experience many minor marketing errors and believe that their content strategy is instantly not good enough. The reason as to why this is misconstrued is because it take time to perfect a blog, or a post or anything of that nature. Coming up with creative content ideas will not always be easy however as time passes and more content is produced, planned and strategize, one will improve their blogging skills and ultimately bring in more views and potential customers. Creating a blog post requires a lot of thought, creativity and dedication in order to get it right. By putting these marketing efforts to the test, you are undoubtedly going to improve the quality of your blogging content and the overall fanbase. Blogging is a very effective marketing strategy and having a blog attached to your business/ brand will be a great way to boost your search engine ranking, as well as boosting your online reputation and putting your social media efforts to good use where potential clients will turn into actual clients.


Another one of the common social media marketing mistakes is having a target set on the wrong audience for what your brand or business offers. customer behavior is extremely crucial to your brand and targeting the "wrong sort " of customer so to say can result in significant marketing errors for your company. It is important to analyse who the right sort of people to target are and coming up with an action plan in order to boost this is the next great option. You can use several strategies in order to find out who your potential target audience could be, this could be carried out on any social platform such as Instagram and Facebook. You can carry this out in many forms such as having an action link on your profiles which leads to surveys and tests for visitors. From there you can gain an understanding of who the sort of people you should target are.


Search engine optimisation is one of the most crucial marketing strategies in this current digital age. The higher you rank in results pages, social media news, industry headlines, blogs and so on, the more clicks and traffic your site will generate. This is one of the most effective ways of attracting potential users for your products and keeping relevant within your social presence. Having a balanced SEO rating is going to be one of your most successful marketing goals. SEO is a crucial digital marketing strategy and it could boost your business and the traffic driven towards it immensely. Many businesses don't focus too much on the importance of search engine optimization and this has a great effect on their traffic, future campaigns and overall social relevance and visibility. This one of the most common mistakes businesses and brands do and this has a great impact on their overall progress.

Don't forget to check us out on instagram at @shineonlineuk in order to find out more about digital marketing and how we operate, as well as tips and tricks to help your grow!

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