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Why is video marketing impactful?

What is video marketing?

Video marketing is a form of marketing used by brands and businesses to promote and showcase their products and services through video form. These would most likely be published to video based platforms such as YouTube, TikTok and even Instagram reels as well as IGTV. if produced and edited correctly, these can come across very appealing and visually aesthetic, thus causing a high viewer retention rate and customer interest rates rising.

What makes video marketing impactful?

Using video as a form of marketing to your brand's advantage can be a very smart and effective way of showcasing what you have to offer in an engaging and visually appealing way. This can benefit you by reaching the correct target audience and thus resulting in business goals being met when people engage and purchase your products and services.

Over the recent years, video marketing has become one of the most successful marketing tactics when the Instagram Reels feature and TikTok took the world by storm and really sparked up a lot of interest by viewers all over the world. Online videos have a great performance rate at the moment with Tik Tok being a hot platform at the moment.

What does video marketing need to include?

The idea of video marketing as a technique to a great marketing tactic can help you to get as imaginable as possible. There are no strict rules when it comes to sharing video based content, however it is important to stick to some of these points whenever releasing video based content on your social platforms:

- Clear idea of what it is you are trying to sell or showcase/

-Making sure that your content is in HD quality and visually appealing.

- Include detailed captions with hashtags, a strong description and a great call to action.

-Share your videos on your other platforms.

- You can also promote your video based content for extra engagement at an affordable cost.

-Stick to your common house colours and brand.

What's the best platform to publish video based content?

There is no specific platform that is better than another platform when it comes to this. it is important however to keep in mind what’s currently on trend and what could really boost your numbers in terms of viewers and engagement. So to put this into perspective, at this moment in time, Tik Tok is really trendy, so it would be quite a smart decision to start uploading content regarded to your brand on there where you will have a higher chance of people checking out your content as the number of visitors per day on tik tok is insanely high at the moment.

Another example is Instagram Reels. Posting video content on regular Instagram is great and all but have you noticed that Instagram is currently focused on reels at the moment the most? They happen to be promoting their new reels feature intensely at the moment so if you post video based content on the reel side of YouTube, you will get extra exposure as they are currently promoting and focusing on this feature the most, so therefore they want people to check it out as much as possible, meaning your content will get extra interaction.

So to conclude on this topic, we definitely recommend that you consider video marketing as one of your tactics within the industry. It has proven to impress and impact the digital marketing industry in more ways than one and this is benefiting businesses and brands across the world in major ways.


If you’d like to find out more about how you can get started with creating video content as well as publishing correctly, you can get in touch by visiting our website and submitting a contact form. You can also send us a DM on instagram @shineonlineuk and we will get back to you asap!

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