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Why is having a website so important?

Having a website is crucial for your business as it could generate potential customers and boost your overall customer base. There are many benefits to having a fully functioning website with a responsive design and a good example of this would be if you are selling products online, then people will need to know where they can buy them from and what other services or information that they may require before buying their product. Having an easy-to-use website with all these details available makes life much easier for both buyers and sellers alike.




If you don’t already have one, now is definitely the time to get started!

Having a website will also boost your user experience and create organic traffic which will have a positive impact on your business goals in the long run.

Search engines also play a big role within having a website as it important to rank high in the seo ranking overall as this would drive even more potential customers to your brand. This will lead to business success and also keeps a consistent brand image.




Having a website is a great way to boost your search engine ranking as well as advertising methods and social media marketing in general.




Having a website will also boost your customer service skills and this will offer your potential clients a more positive experience.


How do I create my own website?

There are many ways to go about creating your very first website but we recommend using a platform called WordPress because it has everything you need built into its platform. This includes:

• A free domain name

• An intuitive user interface

• The ability to add content easily

• SEO features

• Social media integration

You can also use Squarespace, Wix, Weebly etc… But why not try out their FREE 14 day trial today?



What should I include on my site?

Your website needs to tell visitors who you are, what you sell and how you can help them. Your homepage should contain some sort of call to action such as ‘Buy Now’ or ‘Sign Up’. These CTA buttons allow users to click straight through to another page within your website without needing to scroll down.

There are several digital marketing strategies to implement within your website and this should be considered often and implemented effectively.




The next thing you want to think about is whether you want to display images or videos. If you decide to show video, make sure you choose a format that works well across different devices. You might even consider adding subtitles to your videos to ensure everyone understands what is being said. Also making sure that your website is mobile device friendly is quite crucial too.




Another great way to engage your audience is by including polls. They give your readers something interesting to read while allowing them to express themselves.

You could also add an email subscriber to your website and also link your social media profiles to it in order to boost user interaction. Linking an email address to your website will increase the chances of people signing up to your services and thus creating prospective customers. This could also boost your search engine optimisation.

During this day and age, there are several ambitious businesses which are willing to set up a website as this could beat many business challenges and also spark up new ideas and business decisions which could be very useful in the long run.




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