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The Importance of a visually appealing social media platform

Why is it crucial?

In today's digital age, the importance of a visually appealing social media presence is extremely crucial. For any new businesses or even the businesses that have been around for a minute, one of the best and most important tools they could use is social media. Using social media to its advantage and utilising its stream of tools can be very impactful for any brand.

As technology advances by the day, we have the possibility to get as creative as we possibly can through utilising the different tools and options that social media offers us. The possibilities really are endless and there are several social media strategies to be discovered and put to good use in order to build a strong social media presence and ultimately a successful business. After all, 90% of information our brain processes is visual. We're 65% more likely to remember information if it includes an image.

How powerful is visual content?

Stepping out of the box and getting really creative is a no brainer when it comes to showcasing the powerful type of content that you need in order to really draw your audience members in. Sourcing and creating visually appealing social media content can be an interesting and insightful process as you will find out new things on the way that you could use to your advantage in the long run and implement this onto your social media channels in the future.

Remember, stats never lie! Here's a list of studies conducted by VTA:

  • Eyes can process 36,000 visual messages per hour.

  • The sense of a visual scene can be felt in less than 1/10 of a second.

  • 90% of information transmitted to the brain is visual.

  • Brain process visuals 60,000X faster than any text.

So yes, taking the visual appeal aspect serious is extremely important in the world of marketing.

Here are some more benefits of a good online presence:

  • Enhances Accessibility

  • Enables you to reach a wider audience, especially through visual content

  • Enables you to showcase your products and services in different ways through your social media platform.

  • Provides affordable and effective marketing which will draw in potential customers.

  • Helps expand your social network and relationships.

  • Improves customer service and thus creates loyal customers.

How do you get a powerful social media presence?

Some great factors which contribute to a strong social media presence are:

  • A good color scheme

  • Posting stories and posts on a daily basis

  • Posting high quality content

  • Publishing posts with images

  • Avoid publishing text-only posts often.

  • Ensuring your social profiles have an appealing presence

  • Researching more on visual strategy

  • Researching more on social strategy

  • Involving affiliate links and affiliate programs

  • Setting a common house style which will help customers and visitors recognise your brand.

  • Keeping a consistent style

The great news is that these are only SOME of the ways you could boost your social media presence and boosting your social media strategy. This goes to show just how important social media marketing is and the impact it could have on your business. Your target audience are the main point of interest for your brand, so reaching the right people through your social media marketing and presence, you will see some great results in the long run. Visual content is one of the most important factors of any social media profile, so keeping on top of your social media networks is a must.

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