How could Instagram benefit your brand?
So why Instagram?
Instagram is one of the biggest social media platforms of all time. They pull in a staggering 500 Million active users per day! Instagram has also become the go to marketing strategy for many business owners as well as entrepreneurs and many brands.
Instagram is a visual based platforms and this enables content creators and marketers to get really creative when it comes to sharing their business, products and services. The human brain processes visual information much more effectively and this makes Instagram a very successful platform as it allows users to create visually appealing content which will attract viewers.
Over the recent years, Instagram has become the top influencer marketing platform, enabling small business owners and entrepreneurs to really get creative in they way they display their services and products and also their overall social presence. There is no such thing as an " ideal influencer " as there are many types and categories of content that influencers take part in.
What are the actual benefits of using instagram for your business?
It provides helpful insights
It provides free analytics tools
Allows you to grow a strong follower base as well as customer base . (brings in potential clients )
The possibilities of creating visually appealing content are endless
You can use it as a creative strategy for your business
You can create successful campaigns to boost your business.
You can set up Instagram for business purposes with a business account.
You can sell items on the INstagram shop feature
You can connect with potential clients and customers.
Positive engagement will benefit your business and revenue in the long run.
You can connect with business partners
You can boost your brand's social presence.
Posting on a regular basis can bring in potential customers
These are just SOME of the many benefits that come with Instagram !
How would I introduce Instagram to my business and manage it?
You would first start off by signing up to the Instagram platform. Since you want to showcase your business and its services & products, it is advised that you set up a business account. This is very simple, quick and can be done for free within the instagram platform!
Check it out here: Instagram
Keep your target audience in mind whenever posting anything to Instagram, this is so that you can reach the right people who could interact with the services that you provide.
You should ensure that your business profile is kept tidy, presentable, and consistent when it comes to posting instagram stories and content posts. This will affect your engagement rate and it could work wonders for your business if kept consistent.
You should ensure that your business profile uploads original and visually appealing content which will be attractive to your potential customers. You should also make sure that your posts are linked to the topic/ category of your business/brand.