So why Instagram?
Instagram is one of the biggest social media platforms of all time. They pull in a staggering 500 Million active users per day! Instagram has also become the go to marketing strategy for many business owners as well as entrepreneurs and many brands.
Instagram is a visual based platforms and this enables content creators and marketers to get really creative when it comes to sharing their business, products and services. The human brain processes visual information much more effectively and this makes Instagram a very successful platform as it allows users to create visually appealing content which will attract viewers.
Over the recent years, Instagram has become the top influencer marketing platform, enabling small business owners and entrepreneurs to really get creative in they way they display their services and products and also their overall social presence. There is no such thing as an " ideal influencer " as there are many types and categories of content that influencers take part in.
What are the actual benefits of using instagram for your business?
It provides helpful insights
It provides free analytics tools
Allows you to grow a strong follower base as well as customer base . (brings in potential clients )
The possibilities of creating visually appealing content are endless
You can use it as a creative strategy for your business
You can create successful campaigns to boost your business.
You can set up Instagram for business purposes with a business account.
You can sell items on the INstagram shop feature
You can connect with potential clients and customers.
Positive engagement will benefit your business and revenue in the long run.
You can connect with business partners
You can boost your brand's social presence.
Posting on a regular basis can bring in potential customers
These are just SOME of the many benefits that come with Instagram !
How would I introduce Instagram to my business and manage it?
You would first start off by signing up to the Instagram platform. Since you want to showcase your business and its services & products, it is advised that you set up a business account. This is very simple, quick and can be done for free within the instagram platform!
Check it out here: Instagram
Keep your target audience in mind whenever posting anything to Instagram, this is so that you can reach the right people who could interact with the services that you provide.
You should ensure that your business profile is kept tidy, presentable, and consistent when it comes to posting instagram stories and content posts. This will affect your engagement rate and it could work wonders for your business if kept consistent.
You should ensure that your business profile uploads original and visually appealing content which will be attractive to your potential customers. You should also make sure that your posts are linked to the topic/ category of your business/brand.
Below are some brief examples!
Visual content is important as it could bring is potential customers if they are interested enough. There are many social media profiles which could be your competition, so it is important to make sure you keep your content relevant and interesting. You can do this by having detailed captions, relevant hashtags and also popular hashtags. These will go a long way into making sure your posts reach as many people as possible. Popular hashtags are a great way to expose your content to as many people as you can.
It is also important to upload high quality photos on your feed and overall social platform. This will boost your social presence and brand interest. Having a well put together social media channel can really improve engagement rates in the long run.
You can track your engagement behaviours through the analytics tools that Instagram provides for free. This will give you helpful insights and help you work towards improving your content and securing potential loyal customers. The Instagram analytics section is a powerful marketing tool as it offers detailed insights and it can help you properly compete with other popular companies and enable you to become an industry leader!
You shouldn't stress over your follower count too much as there are many factors which determine genuinely good companies and content, and a follower count isn't the be all end all. Thousands of people worry about their follower count and many go into the mistake of purchasing followers and this could be detrimental to your social presence and user base.
Instagram for business is one of the greatest decisions you can make for your brand and services as it could help you reach your business goals in record time if instagram & visual marketing is taken seriously and done correctly.
If you'd like to find out more information about what it takes to properly manage and run your instagram as well as your other social accounts, don't hesitate to get in touch with us and visit our website at www.shineonline.uk