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Benefits of having a Facebook business account

Facebook has been around for quite some time now and it is to no doubt that it has been one of the most successful social platforms globally. Facebook is known for communication, and has made it easy for people around the world to network, communicate and share content in many different ways.

The Facebook business account option hasn't been around since the very beginning, however since its launch in 2007 when over 100,000 businesses signed up, Facebook decided to Introduce " Facebook for business." Ever since, the facebook business side of things has been a major success. Most of the most famous brands that we know today actually have a profile on facebook.

So how does Facebook for business actually help?

Over the recent years, facebook has been introducing new updates and tools within the world of Facebook for business quite frequently. This enables users to get detailed reports of how their business/brand is performing, what they could do to improve and also a detailed insights section of their progress so far. The best part is that these options and tools are completely free. Facebook has become a great and affordable marketing tactic for many users, brands and businesses. Additionally to this, Facebook is also a visual platform, and thus enabling businesses to share images and videos accompanied by text descriptions and links with their potential customers as well as existing customers. This offers businesses the chance to connect with their audiences and social network in the most effective ways possible.

Is Facebook for business complicated to run?

Not at all is the short and simple answer. Facebook is fairly simple to utilise as a whole, so facebook for business will not get that much harder than that. Sure there are a variety of new and different features which you will need to access but if you happen to find that useful, you can check out their FAQs or their guides on what each section means and what it does. Alternatively, if you’re stuck or need some tips and trick on running a facebook for business page, you can contact us by visiting our website or shoot us a DM on Facebook or instagram @shienonlineuk.

Is Instagram for business better?

Instagram is run by the same software that Facebook is run on, so essentially they are the same, just two different platforms. Instagram is more of a visual based platform, whereas Facebook is more so a connection/network based platform. You can interact the same on both of these platforms and you can also network as well as publish visual content on both of these platforms too, just the layouts will vary and some may have different options than others. We actually recommend that you associate your brand with both an Instagram account and a Facebook account too in order to maximise your potential of reaching even more people and turning them into potential clientele.

Isn't traditional marketing better?

With the current digital era evolving more and more as we speak, stats have shown that digital marketing is actually one of the most effective ways to get a brand/business across the right way and in the most effective manner. Platforms such as facebook, Instagram and TikTok offer the options of promoting your products and posts to millions of people across the world in a matter of days, so this is one of the ways in which a lot of today's successful business actually promote their services and products.

You can also combine digital marketing with traditional marketing in order to maximise the most effective tactic for you and your business. If you would like to find out more about our services, how we operate and how we can help, submit a contact form on our website and we will get back to you ASAP. Alternatively you can also check out our Instagram and Facebook profiles and shoot us a DM with your queries. Our handle is @shineonlineuk on both platforms!

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