'Google only loves you when everyone else loves you first'
You have the perfect business model, a fantastic client base, referral traffic that is phenomenal, so what is missing?
Online traffic via search engine rankings.
In order for your business to achieve true online greatness, it needs to be featuring on the first page of major search engines such as Google, Bing and Yahoo.
Achieving a high ranking is not easy and there is no quick fix. There are many factors that rankings are based on, but we will cover the major ones below to give you a better understanding.
Search engine optimisation comes from a user searching a particular topic on a major search engine and finding the answer they are looking for.
An example of this would be an individual searching 'what are instant SEO metrics?' on a search engine. Below the links with 'AD' labelled next to them are the top results for this question.